A website that
matches the work.
A proposed digital overhaul for Lemma Construction. Prepared by R.CS for Tim Lemma and the Lemma team.
You build at the top of the market.
Your front door online
should feel that way too.
Eighteen years in the Bay Area. Two CSLB licenses — General Contractor and Cabinet Installer. A self-perform crew that finishes what it starts. Preferred-installer relationships with the cabinet manufacturers your clients ask for by name. Near-zero churn on anyone you've ever built for.
You've built a referral business that most contractors would trade a decade for.
Three quiet problems with
the current site.
It reads like a contractor's site, not a custom builder's brand.
It doesn't capture leads. There is no path from visitor to conversation.
Search engines and AI tools (ChatGPT, Perplexity, Google AI Overviews) cannot find or quote it cleanly. New homeowners researching builders are skipping past you.
Each of these is fixable. None of them requires you to change who you are.
Same Lemma. Same voice. Elevated presentation. We're carrying your existing copy forward and rebuilding the layout, design system, and lead path around it.
The Build —
Paid in full upfront. First draft in 2–4 weeks. Go-live following one review cycle.
Not included in $9,997: AI automations, custom workflows, multi-channel campaigns beyond the two above, paid ad management. Available as add-ons.
How it goes.
You share Google Workspace access for photos and content. We confirm sitemap and tone.
We design, build, and migrate. Quiet on your end.
You and your team review. We hold a one-week window for feedback discussion.
We apply reasonable updates and publish.
Updates must be discussed and clarified within the first week of the first-draft delivery. We trust the relationship over rigid revision counts — but we hold the window so the launch doesn't slip.
To turn this around in 2–4 weeks,
we need:
for photos, content, and historical project assets
someone on Tim's team empowered to answer build questions inside 48 hours
sign-off on the tightened version of your existing copy
If we hit a delay on these, the 2–4 week clock pauses, not the relationship.
What ongoing looks like —
and what it doesn't.
- Ongoing access to your site.
- Training already delivered.
- Your team can update content and schedule social posts.
Text messages, emails, phone calls, and chatbot conversations are billed at pass-through usage rates. No monthly retainer unless you want one.
If you'd like R.CS on board hourly or on a monthly retainer for specific tasks, we'll scope that separately. Never bundled in without your ask.
When you're ready to replace
BuilderTrend.
An optional upgrade — available within 30 days of go-live.
Your website is one half of a lead engine. The other half is the system that catches, tracks, and converts those leads. We can build that for you too — a full sales and business-development CRM, scoped to either residential or commercial outreach, with a year of R.CS technical support. It's designed for your sales team to close. R.CS sits behind the scenes, keeping it humming. Over time, this can replace BuilderTrend for your front-end pipeline, with minimal effort to migrate.
- ·50% deposit / 50% at system go-live
- ·1 year of R.CS technical support included
- ·Lead outreach scoped to ONE sector (residential or commercial)
- ·Priced for your sales team to close. R.CS sales support available as a separate scope if needed.
- ·Add-on window: within 30 days of website go-live.
Built for Contractors. Powered by Experts.
Why R.CS.
R.CS exists because the technology serving the construction industry is built for software people, not builders. I came up on jobsites. I know what your day actually looks like — the calls between framing and inspection, the cabinet shop on speed-dial, the change order at 4:47pm on a Friday. Every system we build is shaped by that. Including yours.
- Built in the Bay Area, for Bay Area builders
- Construction-industry-native — we speak GC, not SaaS
- Tools designed for your team to use, not your team to fight
Let's begin.
Approve this scope, send the deposit, and we'll have your kickoff scheduled inside one business day.
Approve & Start the Build — $9,997Have questions first? Reply to this proposal or text Ro at (408) 404-5792.
Closing message from Ro — view in browser.